CONCEPT FOR ANGEL CARD REBRAND

GOAL: Create a collection that is timeless, speaks to existing customer and captures the attention of new customers.

INSPIRATION: The journey of women and the power of lace. As an iconic and versatile fabric, lace has followed women through many stages of life. From birth to death and everything in between, it holds indelible power for the emotion it evokes. I was Inspired by icons like Alexander McQueen, Raf Simons, Diana Vreeland and Charles Bukowski. 

“I was interested in the process of finding something extremely modern, through something very historical-and how the foundation of one era are based on another, how the future is based on the past.” -RAF SIMONS