Victoria’s Secret Beauty
Global Fragrance Campaign launches
Art Direction. Concept. Design
GOAL: Rebrand and elevate VS Beauty’s core fragrances. Create timeless campaigns that create awareness and establish VS as a leading fragrance destination.
Tease Heartbreaker fragrance
STORY: Where music meets fashion. It’s a style mash-up. Signature fishnet = instant rock ‘n roll. Express yourself. Live out loud.
PHOTOGRAPHER-ADAM FRANZINO / MODEL-TAYLOR HILL / VIDEOGRAPHER-JEROME DURAN
love fragrance collection
STORY: She loves love. The excitement, the happiness, the crazy things it makes her do. She’s a modern romantic, forever falling. This collection showcases two fragrances; First Love our newest love story and Love our ultimate love story.
PHOTOGRAPHER-ZOEY GROSSMAN / MODELS-LOTTA MAYBELAKE AND JASMINE SANDERS / VIDEOGRAPHER-ZEXI QI
we are all angels fragrance collection
HEAVENLY STORY
The one and only Heavenly. Our original Angel. Sophisticated and romantic. Luminous in gold. Loved by all. Heavenly adds richness and warmth to everything she touches.
DREAM ANGELS STORY
Dream Angel is ready to change the world. Positive and optimistic, she believes in the power of her own potential. She’s heading for the next level. Fly high, Dream Angel
PHOTOGRAPHER-ALEXANDRA NATAF / MODELS-LAIS RIBEIRO AND MARTHA HUNT / VIDEOGRAPHER-JEROME DURAN
THE GEN WE FRAGRANCE COLLECTION
STORY: Target our youngest customer and inspire her individuality through three unique fragrances.
PHOTOGRAPHER-GUY AROCH / MODELS-IESAH HODGES, LOTTA MAYBELAKE, AND AIDEN CURTISS